Hello! My name is Brandon Webb, and I've been studying social media analytics for the past 5 years, learning even from Jimmy Donaldson's former consultant Mario Joos. Every day I dive further into the psychology behind what keeps a viewer engaged for as long as possible and apply that to what I do every day. In my day job I work to help run the channel "Matthew Beem" on YouTube, which targets a younger demographic. I study social media behavior to better understand viewer engagement and to optimize content strategy for Matthew Beem's YouTube channel. We've since accumulated over 5 million subscribers since I started 2 years ago. I handle the videography, directing, and make data-driven decisions for how the video is produced.